"AD FINEM ET ULTRA"

My name is Diego De Nicola and this historical Latin phrase - "to the finish and beyond" - is both our motto and my personal inspiration. Because, while success is attained at the finish line, fulfillment goes far beyond it.

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Lead Your Tomorrow

The ultimate real-life, hands-on and high-power interval course for visionaries, creative minds, doers and entrepreneurs. A holistic and highly effective 9-month masterclass.

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Decision Making vs. Decision Faking

Uncertainty and decisions... the art of negotiating with yourself.

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I am

a practical philosopher a realistic optimist an endurance athlete a strategic coach

Our time is limited, but not pre-defined. Our possibilities are countless, but not infinite. What we make of them is our choice, our responsibility.

It's in this way, that I see myself as a practical philosopher. I question everything, not out of scepticism but out of curiosity. I analyze constantly, not to eliminate doubts but to gain insights. I experiment, not to reject the existing, but to discover something new. I refuse to accept the status-quo, not out of anarchy but out of the natural drive towards a continuous evolution.

Come with me on this exciting path. "Today's finish-line is tomorrow's starting-point."

 

More about Diego ...

The Athletic Socrates Curriculum

Even the longest path, the greatest success and the most incredible transformation all begin with a single first important step. We strive to always offer you an invaluable collection of highly effective "next steps" - in various life areas of life...

...so, which one will be your next "first step"?

Diego has the unique ability to show you through simple and practical examples how to make the little changes that are necessary and promptly become more successful in your daily life! His theories and ideas are immediately applicable and have helped me a lot, not only in business, but also and especially in life as a whole. The familiar and easy-going atmosphere at his trainings sets you right away in a good mood and the right disposition to learn something new. When you arrive home in the evening you are fully motivated, and apply the new strategies right away to take your life to the next level. It is astounding every time over, how Diego can solve even the most complicated problems, through easy strategies and understandable concepts.


—   Stefano Battiston, Maserati (Head of Marketing CH&AT)

Diego has a remarkable personality. It’s almost like he puts a positive spell on you from the very first moment! His training is dynamic, energetic and very motivating. I can promise that it will leave you with fond memories. Diego, thank you very much for giving me this opportunity and for having shared your passionate success stories, such as your unforgettable moments at Ironman. We can definitely highly recommend Diego as a professional motivational coach and speaker!


—   Christian Stadler, PepsiCo (Business Controller CH&A)

I cannot count the number of times his encouragement and positive example have motivated me to achieve feats I previously thought impossible, from the realm of academia to that of endurance sports. Diego is combining his knowledge and enthusiasm with his sharp business sense to provide easily applicable and effective Trainings. His sessions are conducted in a highly engaging and well-structured fashion, which ensures you stay keen and motivated throughout. Diego expresses his practical strategies clearly and simply, demonstrating how to implement them for enduring benefit in all walks of life. I cannot speak highly enough about Diego and as a motivator and coach I am sure he can help you not only find, but also confidently follow, the path to reach all of your goals.


—   Christian Lutz (Arzt & Ironman-Athlet)

As an entrepreneur, I see the direct effects of this personal development with Diego De Nicola in areas such as my appearance, my mental strength and decision-making power, as well as in the success of the business as a whole. For this reason I can clearly testify that this investment in myself has already paid off several times!


—   Patrik Fluck, Etrex GmbH (Creative Director & Founder)

I never met anyone with such drive and determination. His potential is not only impressive but also overwhelming, and thanks to his strategies, you can really feel that success is much closer than what you think. Thanks to him, I achieved goals that I would have never achieved on my own. I also always admired the incredible versatility of Diego. He knows very well how to trigger exactly what's needed in you too to succeed. What he achieved in life and business did not happen by coincidence, he can show you how you can do it for your business as well.


—   Michele Casanova, PhD ETH Zürich (Business/Pharma Consultant)